Perhaps you are considering hiring a digital marketing agency for the first time. Or, maybe you are unhappy and looking for a replacement agency. Either way, it’s important to recognize the information you should prioritize when making your decision. We have compiled the three most relevant questions to ask before you hire a digital marketing agency.
1. “What Can Your Agency Do For My Business?”
There are thousands of digital marketing agencies across the US, but they do not all offer the same services. Any marketing firm can call themselves a “digital” marketing agency, but what does that mean? Some marketing agencies offer social media management, or digital video production, but may not focus or be as experienced with SEM (search engine marketing) or SEO (search engine optimization).
It is essential to identify what you are looking for. You want to make sure that the digital agencies you are interested in offer the expertise to execute in the specific fields of your business. A quality digital marketing agency will typically offer and provide case studies for certain staple services such as:
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Programmatic Advertising
- Online Advertising
- Web Design and Development
- Email Marketing
- Social Media Management and Development
- E-commerce Development
ODDS Marketing offers all of these staple services, but also has significant expertise in brand development, video production, content development, and online reputation management.
2. “What is Your Timeline?”
It is reasonable that you know what to expect and when to expect it. You are paying for a service. If an agency cannot give you a timeline or roll out a schedule of work that they will be producing, it might be a sign that their organization is lacking. You should ask what you can expect in the next 90 days from your contract signing. You should also have a general estimate of how long it should take to complete services, such as a website development, project work, or video production work. These major project timelines are subject to change based on approvals, revisions, and your feedback – but a well-organized agency should be able to give you a picture of what to expect and when to expect it.
3. “How Do You Report Results?”
How do you know if your marketing is working if you are not provided with results? What is considered a conversion for your campaigns? For some, a sale is a conversion. For others, engagement or traffic to their website is a conversion. You need to know how your marketing agency will communicate results to you. You also need to know the frequency of reporting: will it be weekly, monthly, quarterly? Do not allow yourself to get caught up in the shiny deliverables from your marketing team. If they do not have a plan for how they are measuring or reporting campaign analytics to you, there is likely a problem. It is imperative for agencies to measure results. How can they make adjustments if they do not know what is not working within your digital campaigns? There should always be a plan for when and what you can expect from your digital marketing agency BEFORE you sign a contract.
ODDS Marketing is a full-service digital marketing agency that can help propel your business’s digital presence. Whether you need a website redesign, SEO, or a paid advertising strategy with an implementation that works, we’ve got you covered. For more information, contact us today.