Titan Technologies 2018-07-24T13:43:48+00:00

Project Description

TITAN TECHNOLOGIES

Brand refresh helps industrial tool company achieve expansion and acquisition.

THE CHALLENGE

Titan Technologies was a growing company, expanding internationally and looking to be acquired. They needed to make sure they were projecting the right image to attract M&A companies. Without a sound marketing plan and an outdated logo, Titan Technologies had an opportunity to better position itself as a global technology leader.

THE STRATEGY

ODDS attracted attention to Titan Technologies with targeted messaging and images:

  • Executed brand mapping process to define marketing strategy and ten year goals.
  • Fleshed out brand images reflective of a global market leader.
  • Crafted messaging that communicates Titan Technologies’ core strengths.
  • Initiated surveys to gather feedback on consumer understanding of Titan Technology’s services.
THE RESULTS
  • Gained a better understanding of consumer understanding of Titan Technologies’ products.
  • Drove positive traffic to trade show events.
  • Increased brand exposure across various industries and the M&A community.
  • Titan Technologies was ultimately acquired about 12 months after the rebrand and marketing efforts.

SERVICES USED

Brand Strategy & Management, Brand-Centric Printing, Business Consulting & Development, Campaign Management, Content Writing, Creative Design, Design Support, Direct Mail, Event Management, Marketing Strategy & Research, Promotional & Specialty Products, Tracking & Reporting, Video & Animation, Web Support, Website Design & Development

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