To Video or Not to Video?

2018-08-09T15:07:13-05:00 August 9th, 2018|ODDS Blogs|

Video is the hottest trend in content marketing right now. Everyone is making them, everyone is using them, and if you aren’t on the bandwagon, you should be.

In terms of inbound marketing, videos are the single most successful delivery method in digital marketing right now. In social media, videos serve as motion in a sea of text and static images. In search results, videos rise to the top of the page making a dynamic first impression to consumers and resulting in greater SEO for your website.

As with any marketing effort, if you aren’t going to do it right, don’t do it at all. Poorly made videos, created just for the sake of staying on “trend” are a bad idea for your brand and your messaging. Not all content is best delivered via video. Keep your content fresh by layering your video content with infographics, whitepapers, and case studies.

The types of content that have proven to get great results with video are:

  • Vlogging
  • Interviews
  • Testimonials
  • Events
  • Educational or Tutorial Videos
  • Walkthroughs

If you want videos that convert audiences to customers, ODDS Marketing can help! We have the experience with video to define strategy, shoot, edit and place them where your target audience is watching. Contact us for more information!