Real Time Results (Google Analytics)
One of the top trends in web development as of right now is obtaining Real Time Results aka Google Analytics. It my sound a little daunting at first but it gives your business a leg up in the competition. Using google analytics, you are able to track how many people are currently on your website, how many of those people are on which page of your website as well as when these users bounce from your site. A major strength of Google Analytics, that most people aren’t aware of, is the fact that you are able to uncover design flaws throughout your website. Real Time Results are about the user data. This data can be used, at first, to design a website tailored to your clients. After your website is up and running, real time results will continue to monitor your website’s performance and collect valuable data. This data can thus be used to update any other features to your website you might want or let you know when your website is having any kind of issues such as browser or device compatibility. Ultimately, real time results will give you an detailed insight of what really works on your website and what does not.
Because mobile technology has made such an impact on our everyday lives, it of course will make an impact on web development. Almost everyone these days wants to be able to access any website straight from their smartphone and in order to do that, companies must make their sites automatically compatible for different platforms. Responsiveness in web design is becoming critical for any website for any company. The design of the website must be able to respond to the user’s environment as well as their behavior based on the platform they are using, the screen size of said platform and orientation. For example, say you were on twitter on your laptop but switched to your ipad. Twitter must automatically conform their site to fit the different platform through image sizing, scripting abilities, and resolution. Your website must be able to adapt and optimized to any user’s platform or preferences which in return will create more traffic to your website because of the compatibility.
Low Code Websites
Having a low code website through a content management system is the most efficient and best way to manage any digital content pertaining to your site. A low code website allows businesses to build and manage apps or websites pertaining to their company- with little to no coding experience necessary. These low-code websites allows businesses to obtain quick results but also quickly fix any changes necessary on their website without the hassle of going through a third party. Low-code websites expedites the process of creating and managing a website or any digital content on your site; it is a massive tool which will save your business a lot of money and time. Low Code Websites = On Demand Results. Single Page Sites are also in high demand in the digital world. These websites have a header, but only one page containing all of their information. Typically, these sites convert easier to mobile devices which is great considering most people are looking information up through their smartphones. Also, single page sites load faster than multi-paged websites and it makes it easier to focus on a specific type of consumer.
HTTPS & SSL
Every website has HTTP (hypertext transfer protocol). HTTP is the standard protocol for the data that is sent between your website and the browser you are using. Any data or communication sent over HTTP is in plain text which can be read by hackers with ease, thus the use of HTTPS. HTTPS (hypertext transfer protocol secure) is the secure version of HTTP. Meaning, any and all communication your website and browser are completely encrypted. Typically, most browsers will indicate an HTTPS connection is in effect by showcasing a padlock icon in the address bar. HTTPS pages will usually use either SSL or TSL, both secure protocols, to encrypt communications between the website and browser. This leads us to SSL which stands for Security Socket Layer. SSL is responsible for creating an encrypted link between your website and browser you are using. This link makes sure that any data that is passed between the browser and website remain private and undetectable by hackers. In order to use a security socket layer, your website must have an SSL certificate installed. This will give your visitors peace of mind when submitting any kind of information on your site whether that be payment or account information. It will also protect you, as the site’s owner, from any potential liability in case any data were to be hacked.